STRATEGIC AXIS 2:
SUSTAINABLE AND RESPONSIBLE TOURISM
This axis intends to develop a sustainable and responsible model of tourism based on the preservation and promotion of natural heritage, in particular the international area of the Minho/Miño River, the Atlantic coast, and biosphere reserves. The creation of the Rio Minho brand aims at putting this territory on the local, euroregional, and international map. That implies positioning both the brand and joint cross-border tourism products. Proper governance is key in the tourism sector, as it plays a central role in the future strategy for the Minho/Miño River cross-border area.